For the man who owns the company
You know roofs.
Nobody ever taught you the rest of it.
110 plays on the money, the crew, the hiring, the meetings, and getting yourself off the phone. Ten minutes to read. Working by the end of the week. Free — all of it.
- plays
- 110
- modules
- 14
- spreadsheets
- 29
- cards in Spanish
- 40
- to read them
- $0
One thing’s on fire
Find it in your own words
43 fires in plain English, and the plays that put each one out. Type it the way you’d say it out loud — ‘owed’, ‘rain’, ‘crew’ — and the library opens to the play.
Every fire, in plain EnglishAll 43 of them — tap yours and the library opens to the plays.
Money
- Owed money you can't collect
- The adjuster's number came in way under the job
- Insurance money stuck — the carrier, the mortgage company, the second check
- Winter's coming and cash is thin
- Jobs sell but the profit isn't there
- You're bidding off a gut number and a guess at the squares
- Somebody wants you to eat the insurance deductible
- Your workers' comp bill keeps climbing
- You can't tell if sub crews or your own payroll makes you more money
Buying material
Your crew and the callbacks
- Nobody follows through
- Callbacks and sloppy work
- You've told him ten times and nothing changes
- You hear about problems from the homeowner, not your crew
- You got torched online
- Somebody could get hurt bad on your roof
- OSHA's at the gate and nobody knows what to say
- A sub crew's work is coming back on you
- A roof you finished is leaking and the phone's ringing
- Nobody can say what your warranty actually covers
- Callbacks are eating your margin and you can't say what they cost
The schedule and the weather
Hiring and keeping men
Meetings and decisions
Your day and your own head
None of these — you just know you’re winging it? Your first 30 days — four weeks, five plays, in the order we’d run them.
The guided path
Nothing’s on fire — you just know you’re winging it
Your first 30 days: four weeks, five plays, in the order we’d run them.
Week 1
Find the money
Start with money you already earned.
- M6-01Fifteen Minutes a Week on the Money You're Owed
Week 2
Make promises stick
Week one put the money on paper.
- M2-01One List for Every Promise
Week 3
Take back the morning
Two lists running now.
- M5-01Find the Problem at the Yard, Not on the Roof
- M1-06Move One Number Before the Day Runs You
Week 4
Get your head above water
The first three weeks bought back some room.
- M8-04Shut the Door an Hour or the Bids Go Out Late
Para tu cuadrilla
40 field cards print in Spanish
Print one, hand it to a Spanish-speaking foreman, and it lives in the truck. Each card says in plain English exactly what you’re handing over, so you know what it says before you give it to anybody.
Tarjeta de Peldaños — cuál peldaño buscar antes de llamarte
The intent-ladder pocket card: which rung a foreman should aim for before he picks up the phone.
The working files
29 spreadsheets and 86 printable cards
Real formulas, one example row filled in so you can see how it runs. Delete the example, put your numbers in, and it works. Give us an email once and every file on this site is one click, forever. The plays themselves never ask for anything.
- Where Your Week Actually Goeswhere-your-week-actually-goes.xlsx · spreadsheet
- Is This Person Ready to Decide?is-this-person-ready-to-decide.xlsx · spreadsheet
- Authority Sheetauthority-sheet.xlsx · spreadsheet
- + 112 more sheets and cards behind the same one email
One list, run by us. No spam, no sharing your address, unsubscribe in one click.
Start where it hurts, or start at week one.
The plays are free to read. Always will be.